A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini

AI redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. As Milan Design Week gets underway, Samsung's president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, and gets candid about their rivalry with Apple, the shift from hardware to human experience, and why a brand known for engineering dominance is now betting its future on something far harder to measure: how a product makes you feel. Visit the Rapid Response website here: See Privacy Policy at and California Privacy Notice at .

You can listen to A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini online on Radio and Podcast. Open the player on this page to stream the available audio.

A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini is an episode from Masters of Scale with Reid Hoffman by WaitWhat.

This episode is 00:33:54 long.

This episode was published on Apr 21, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Masters of Scale with Reid Hoffman when more episodes are available from the podcast feed.