Special Episode: Generations, discovery and the future of marketing

In partnership with Google, Google’s Head of Search Scott Sinclair and generational historian and bestselling author Eliza Filby join senior reporter Molly Innes to explore how generational change, shifting media habits and AI-powered Search are reshaping how people discover, research and make decisions. As discovery becomes more fragmented and younger generations adopt new ways of searching, the conversation examines what these behavioural shifts mean for marketers and why showing up in moments of intent matters more than ever. Hosted on Acast. See acast.com/privacy for more information.

You can listen to Special Episode: Generations, discovery and the future of marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

Special Episode: Generations, discovery and the future of marketing is an episode from Marketing Week by Marketing Week.

This episode is 30:49 long.

This episode was published on Mar 16, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Marketing Week when more episodes are available from the podcast feed.