Ex-TikTok CMO (Spotlight): Your 90-Day Campaign Cycle Is Killing You

Most brands think viral marketing takes months of planning and massive budgets. Nick Tran engineered it in 72 hours. In this segment from Marketing Trends, the former Global Head of Marketing at TikTok breaks down the exact reverse-engineered playbook that turned unknown creators like the Ocean Spray skateboarder into overnight viral sensations, and why the traditional 2-3 month campaign timeline is dead. From understanding why Nick tells marketing leaders to "kill your KPIs" and hire for intuition instead, to learning how he identified viral potential before it happened, this is a masterclass in speed-to-market and cultural relevance. If your team is still running 90-day campaign cycles while competitors are shipping in weeks, this framework will show you exactly what you're missing, and how to move faster without sacrificing quality. Chapters: 00:00 - The Reverse-Engineered Playbook 04:32 - Project Cheetah: 72 Hours to Viral 09:15 - Moving Upmarket Without Losing Your Soul 13:48 - Five Things Marketing Leaders Must Unlearn ---- Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can listen to Ex-TikTok CMO (Spotlight): Your 90-Day Campaign Cycle Is Killing You online on Radio and Podcast. Open the player on this page to stream the available audio.

Ex-TikTok CMO (Spotlight): Your 90-Day Campaign Cycle Is Killing You is an episode from Marketing Trends by Mission.

This episode is 00:14:57 long.

This episode was published on Feb 18, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Marketing Trends when more episodes are available from the podcast feed.