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157: Russell Barnett CMO at My/Mo Mochi Ice Cream on challenger brands artwork
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157: Russell Barnett CMO at My/Mo Mochi Ice Cream on challenger brands

Marketing Today with Alan Hart by Alan B. Hart

Jun 12, 201951:28Business

In this episode of " Marketing Today ," Alan interviews Russell Barnett , the CMO for My/Mo Mochi Ice Cream . This discussion with Barnett is a great opportunity to learn more about challenger brands, strategies in how t...