
Ep. #123 - Can Legacy Businesses Still Win Today? (w/ Abhishek Pai from Bharath Group)
Disclaimer: This episode includes discussion about the tobacco industry. Nothing in this conversation should be considered an endorsement or...
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Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of r...

Disclaimer: This episode includes discussion about the tobacco industry. Nothing in this conversation should be considered an endorsement or...

In this episode of Marketing Mantra , I share my honest take on the growing chaos of acronyms around AI search. Every week there’s a new one...

Affiliate marketing has changed dramatically, and I’ve felt it firsthand. With content saturation, shrinking organic visibility on Google, a...

Feeling the impact of Google’s latest algorithm updates? You’re not alone. In this episode, I break down the steps you can take to recover y...

In this episode of Marketing Mantra , I'm joined by special guest Anil Agarwal, the founder of BloggersPassion , one of India’s top digital...

In this episode of Marketing Mantra , we dive deep into the Hook Model, a powerful framework popularized by Nir Eyal in his groundbreaking b...

In this episode, we explore easy-to-implement SEO strategies that can provide immediate improvements to your website's visibility and perfor...

AppSumo’s Sumo Day 2024 is the can't-miss event of the season for entrepreneurs, featuring exclusive lifetime deals on a wide range of essen...

Local SEO can transform your business, making it the go-to spot in your community for what you do best. In this episode, we dive deep into t...

Curious about how to achieve top SEO rankings without spending a dime? In this episode, I reveal a zero-cost SEO hack that's been the corner...

In this episode, we unpack the essentials of link building for those just starting their SEO journey. Join us as we reveal three proven meth...

Google's SGE (Search Generative Experience) is on the brink of revolutionizing the search industry. In this episode, we reveal the potential...

Keeping tabs on your website’s traffic is your golden ticket to making smart, data-backed choices about how well your marketing efforts and...

It's that time of the year again: AppSumo's Black Friday 2023 is finally here! Mark your calendars for November 19 to November 28, because t...

Signing up for business newsletters is a super effective way to keep up with the latest business buzz. The issue, however, is the sheer numb...

This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncove...

AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling nar...

In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budge...

On this special episode of Marketing Mantra, guest host Raksha Shenoy, founder of Nummy Makhana, shares valuable insights on "Resistance and...

Uncover the captivating story behind ChatGPT, from its origins to becoming a cultural phenomenon. Explore the milestones that shaped its his...

In a time marked by incredible tech advancements and the digital revolution, there's one industry that stands out for its game-changing impa...

Welcome to a new segment of Marketing Mantra called "When Marketing Fails." In this segment, we'll deep dive into the captivating world of m...

With the rise of artificial intelligence and machine learning, marketers are now able to create high-quality content in a fraction of the ti...

On this episode, I share my favorite SEO hack to 2x your search traffic. This powerful tactic is utilized by some of the biggest names in th...

Google's foray into AI is not going as planned. An underwhelming AI event coupled with a disastrous Twitter ad led to a significant drop in...

In this episode, I delve into Google's latest AI chatbot announcement, a potential rival to OpenAI's widely-used ChatGPT. Join me as I break...

Mobile SEO is growing in importance. 59% of all website traffic worldwide comes from mobile phones. And according to Google, there are more...

I've been an affiliate marketer since 2016. When I launched 99signals, my online marketing blog, I never imagined that it would one day gene...

The creator economy has been steadily growing for the past few years and it shows no signs of slowing down anytime soon. While 68% of global...

From a business growth perspective, choosing the right SaaS pricing model and strategy is a must. Most business owners I have worked with tr...

When it comes to content marketing, your end goal should always be to get more conversions — whether it's someone purchasing your product, d...

Welcome to SEO news recap, a new monthly segment I'll be doing on my podcast to recap all the top news stories in the world of SEO to help y...

This episode is brought to you by Semrush . Semrush is an all-in-one marketing toolkit that is best known for its SEO, competitor analysis,...

WordPress is the world’s most popular content management system (CMS). It powers over 35% of all sites on the internet, eclipsing all other...

Having the right content marketing stack is key to running successful content marketing campaigns and reach your marketing goals. On this ep...

Back in April 2022, Ahrefs launched their new pricing plans. The new usage-based pricing structure adopted by Ahrefs has stirred up a lot of...

Google’s Chrome web store offers a variety of different SEO extensions to take your SEO to the next level. On this episode, I share the 5 be...

Recently, I did a webinar for Serpzilla on the best link building practices. In the webinar, I shared 5 of my favorite link building strateg...

On-Page SEO is a critical part of improving your website's search traffic. On this episode, I share 10 actionable on-page SEO tips to help y...

Marketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics t...

A few weeks ago, Ahrefs launched their own search engine called Yep . Aside from being a privacy-focused search engine, Ahrefs promises a 90...

A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost sea...

SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optim...

It's time for a book recommendation. In this episode, I talk about one of my favorite business books , Traction by Gabriel Weinberg and Just...

In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google. -=-=-=-=- Tools & resources discussed i...

Last month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuat...

Twitter is testing a new feature that promises exciting possibilities. Listen to this quick episode to learn more. Source: Social Media Toda...

Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is...

Google has a plethora of free tools to help with your SEO. But Google Trends is perhaps the most underrated and underutilized SEO tool in Go...

SEO metrics are critical data points that help you understand if your SEO efforts are working. With a plethora of SEO metrics vying for your...