Episode 9: Cracking the Audience Code: Strategies for Discovering Your Perfect Customers

Join Myke Connolly on the Marketing and Cupcakes podcast as he sits down with John Sortno, the legendary godfather of radio ads, to discuss finding your audience for products and services. John shares his insights on defining your audience as potential customers and focusing on building your customer base within your market. He reveals his experience with the Vermont Teddy Bear Company, where he shifted his target audience from the general teddy bear market to men looking for gifts during Valentine's Day. They also explore how different businesses, such as pizza shops and service-based businesses like hair salons, can identify and reach their specific audiences.

You can listen to Episode 9: Cracking the Audience Code: Strategies for Discovering Your Perfect Customers online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 9: Cracking the Audience Code: Strategies for Discovering Your Perfect Customers is an episode from Marketing and Cupcakes Podcast by Marketing and Cupcakes™.

This episode is 00:29:22 long.

This episode was published on May 16, 2023.

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