Lessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole Mills

Thankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps us understand the relationship between sales and marketing, allowed us to dive deeper into the story, and make us aware of the need to communicate more with our customers and beyond just transactional emails. Heidi sums it up quite nicely by saying, “At the end of the day, it's about, what are your business goals? What are the metrics associated with it? Who's your audience? And what is the context of the landscape? Right?” In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.

You can listen to Lessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole Mills online on Radio and Podcast. Open the player on this page to stream the available audio.

Lessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole Mills is an episode from Marketer-to-Marketer - #M2M by Marketing.

This episode is 21:25 long.

This episode was published on May 21, 2018.

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