Snippet- Sophie Heller, COO of Group BNP Paribas CPBS, Talks About How Meaningful Transformation Doesn’t Start With Tools or Tech; It Starts With People.

🎙️ Everything Begins With the Customer Sophie Heller, COO of Group BNP Paribas CPBS, talks about how meaningful transformation doesn’t start with tools or tech; it starts with people. She says the first step is knowing exactly which customers you're prioritizing, and why. Once that’s clear, it’s about identifying what’s not working for them and what’s missing altogether. That’s where real opportunities live. From there, she shares how they align teams around those insights, one focused initiative at a time. 🎯 Intentional targeting 📊 Insight-led decisions 🌍 Culture shaped by customer needs Listen to the full podcast now-

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Snippet- Sophie Heller, COO of Group BNP Paribas CPBS, Talks About How Meaningful Transformation Doesn’t Start With Tools or Tech; It Starts With People. is an episode from Marketer of the Month by Outgrow.

This episode is 00:01:04 long.

This episode was published on Apr 1, 2026.

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