Snippet- Harish Sarma, Vice President of Business Development & Partnerships, Yahoo, Highlights a Key Challenge in The Content Ecosystem: Perception Often Lags Reality.

When Consumer Behavior Moves Faster Than Perception” In this clip, Harish Sarma, Vice President of Business Development & Partnerships, Yahoo highlights a key challenge in the content ecosystem: perception often lags reality. As platforms like TikTok evolved, a major task was convincing creators and rights holders that consumer behavior had already changed 📱 With rapid innovation across formats like VR, MR, and XR, audiences were engaging in entirely new ways, but skepticism remained. Many questioned whether these trends would last or fade quickly 🤔 The real shift came from demonstrating not just innovation, but the speed of adoption and how quickly consumer preferences were evolving 🚀 Listen to the full podcast now-

You can listen to Snippet- Harish Sarma, Vice President of Business Development & Partnerships, Yahoo, Highlights a Key Challenge in The Content Ecosystem: Perception Often Lags Reality. online on Radio and Podcast. Open the player on this page to stream the available audio.

Snippet- Harish Sarma, Vice President of Business Development & Partnerships, Yahoo, Highlights a Key Challenge in The Content Ecosystem: Perception Often Lags Reality. is an episode from Marketer of the Month by Outgrow.

This episode is 00:01:01 long.

This episode was published on Mar 24, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Marketer of the Month when more episodes are available from the podcast feed.