Episode 1: The Most Consequential Loser

Barry Goldwater, the conservative Republican senator from Arizona, lost the 1964 presidential election to Lyndon Johnson in one of great landslides of the 20th Century. At the time many thought Goldwater’s brand of fiery conservatism had been relegated to the dustbin of political history, but instead it became the foundation of the modern Republican Party – the party that won five of the next six presidential elections. The 1964 election also established negative television advertising as a reoccurring feature in politics, give LBJ the huge congressional majorities he needed to create “The Great Society” and brought about the political realignment of the American South.

You can listen to Episode 1: The Most Consequential Loser online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 1: The Most Consequential Loser is an episode from Many Things Considered by Marc Johnson.

This episode is 52:03 long.

This episode was published on Oct 7, 2016.

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