The $10M Day: How Two Female Founders Turned a Taylor Swift Moment Into a $40M Brand

What happens when you manifest Taylor Swift wearing your product and go massively viral for it? In this episode Nina LaBruna, co-founder of Fazit, shares the BTS story about how the beauty brand was able to scale to $40M with strategy, preparation and once-in-a-lifetime luck. We chat: The BTS story of when Taylor Swift wore Fazit glitter freckles to a Chiefs game How the brand founders manifested this viral moment Sales skyrocket 2,500% in just 12 hours… now what?! What goes on behind the scenes in the aftermath Founder tips on how to ride the viral wave without becoming a one-hit wonder The reality of your product being sold in 6,000 retail locations plus major contracts with the NFL and U.S. Soccer Why operating in your zone of genius is earned, not given What even is balance?? How to stay grounded while your business is growing rapidly What is it like scaling a brand with your best friend? How to protect your friendship while prioritizing the business 📹 WATCH FULL EPISODES ON YOUTUBE SUPPORT THE SHOW: Please

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The $10M Day: How Two Female Founders Turned a Taylor Swift Moment Into a $40M Brand is an episode from Make Shift Happen with Samantha Daily by Samantha Daily.

This episode is 50:33 long.

This episode was published on Apr 8, 2026.

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