Hiring your 1st CMO (Chief Marketing Officer) Part 1.

There comes a time, in the life of every successful startup, that marketing becomes simply to complex, expensive, and vast to manage. So the question every startup CEO and/or board must face is: When do we hire a Chief Marketing Officer? and: What type of person should we hire and what do they need to do? I've been a CMO a long time and have seen some boards and CEOs handle this well and others struggle and fail at the task. In this podcast I discuss: 1. When you should consider hiring a CMO 2. What type of CMO you should consider 3. The organizational capabilities a CMO needs to be able to address Enjoy and feel free to comment or share. If you haven't already, make sure you

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Hiring your 1st CMO (Chief Marketing Officer) Part 1. is an episode from Madmork Stories by patrick mork.

This episode is 00:32:39 long.

This episode was published on Sep 6, 2018.

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