Episode 3 (actually s 6 ep 3): The Power of Facebook Advertising

This podcast episode was recorded on Tuesday, April 4th 2018 at our 3rd event in our 6th season of hosting these events... It just took us 6 seasons to get our act together and start recording them as a podcast :) At this time we were seeing BigCommerce, Shopify, as well as other agencies and technologies, focused on e-commerce investing heavily in resources around Facebook advertising in order to educate their clients on generating online sales through the platform. At the same time we were learning that while spending on Facebook (by brands) increased by 74%, the cost of advertising on the platform also increased by 12%. Algorithms are impacting strategy and results, and even design is being impacted by this newer form of advertising. Working with clients in our various fields of expertise, the above information proves that it's critically important that we all know enough and stay up to speed with changes with advertising on Facebook's platform. The platform continues to wield considerable power to drastically impact a client's business, and we need to be able to have informed high-level conversations with our clients in order to provide additional value... even if we aren't the experts working in Facebook advertising as a career. Join us for this presentation on The Power of Facebook Advertising with Leah Mazur of Loop Digital Marketing, and Julia Ufimzeff of AdVenture Marketing. In sharing their experience with Facebook advertising, we dig into the following: 1 - What are some things our clients should consider when thinking about advertising on Facebook? 2 - What are some things our clients should stay away from when advertising on Facebook? 3 - How has the rise of Facebook advertising impacted marketing and advertising and other fields of expertise in the space? Both Julia and Leah worked for Strawhouse and have since moved out on their own to consult with clients, helping them to strategize, implement, and optimize their Facebook advertising campaigns.

You can listen to Episode 3 (actually s 6 ep 3): The Power of Facebook Advertising online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 3 (actually s 6 ep 3): The Power of Facebook Advertising is an episode from MAD (Marketing And Design) Nights by Dennis Powers.

This episode is 01:12:22 long.

This episode was published on Jul 29, 2020.

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