41: Behavioral Economics in Advertising

Mad Hat Economics

Mar 29, 2020Science & Medicine

We are back! For the first episode of 2020 we have Mr. Daniel Bennett, Director of Behavioral Consulting Unit at Ogilvy UK. He talks to us about his some really interesting applications of behavioral theory in marketing...

Related Episodes

Continue listening to more episodes from Mad Hat Economics.

45: Consulting with Behavioral Science

Jun 24, 2020

We have Raphaelle March, Head of Behavioral Design at Cowry Consulting, joining us to share how behaviora...

44: Is Behavioral Science the Answer?

Jun 12, 2020

Behavioral Scientist Matt Walleart joins us to talk about his passion for behavioral science, what drew h...

43: Context Matters: Behavioral Economics and Development

May 14, 2020

Anisha Singh, Research Director at Busara Center for Behavioral Economics joins us from Nairobi to share...

42: Better Outcomes with Behavioral Science

Apr 16, 2020

Dr. Jason Riis, founder and president of Behavioralize joins us to talk about his journey applying behavi...

40: Gender Equality

Aug 6, 2018

For this episode we’re joined by Octaviano Canuto of the World Bank to talk about how gender equality pro...

39: Food Waste

Jul 18, 2018

In this episode we are joined by Dr. Richard Swannell of WRAP (Waste and Resources Action Programme) to d...

38: Women in Leadership

May 25, 2018

For this special episode we’re joined by Dean Lynn Perry Wooten, Dean of the Dyson School to talk about t...

37: Adopting Blockchain

May 8, 2018

We are joined by Dr. Feng Han, co-founder of Elastos and visiting scholar at Columbia University, to talk...