Episode 261: Calum Macintyre - Ski Fossil Free

Welcome to the final episode of my three-part Winter Olympics series, in which we’re tackling one of the biggest controversies surrounding the recent Winter Olympics: fossil fuel sponsorship. This episode focuses on the Ski Fossil Free campaign, initiated by activists Calum McIntyre and Nikolai Schirmer, which seeks to end fossil fuel partnerships across IOC and FIS events. This incredibly effective feat of climate campaigning saw Nikolai deliver a petition - signed by over 20,000 people - to the IOC on the eve of the Games, an act which garnered much publicity and pushed the issue into the spotlight at a critical moment. A week or so later, in an attempt to understand more about the campaign and its goals, I hosted an online panel featuring voices from across sport, activism and the outdoor industry, including campaign organiser Calum, Greenpeace, Creatives for Climate and Greenlandic Olympian Uqaaleq Slettemark. We discussed the campaign, the role of athletes and brands in driving change, the challenges of effective climate activism — and the accusations of hypocrisy that inevitably follow. It’s a conversation about where responsibility really sits when it comes to the future of outdoor sports, and as such is a fitting end to this short Olympic series. -- This week’s codes to use for some big old savings: LOOKINGSIDEWAYS for HUGE savings on ski and snowboard hire with Intersport this winter. LOOKINGSIDEWAYS10 for 10% off any order from Finisterre LOOKINGSIDEWAYSXDB for 15% off anything from Db LOOKINGSIDEWAYS2026 for 15% off any Albion purchase LOOKINGSIDEWAYS for a whopping 20% off anything from Goodrays . LOOKINGSIDEWAYS for 15% off any Stance order -- To find out more about what I do, you can sign up as a subscriber to my Substack newsletter here . There's a brilliant community and much more than just the podcasts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit

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Episode 261: Calum Macintyre - Ski Fossil Free is an episode from Looking Sideways Action Sports Podcast by Matt Barr.

This episode is 82:50 long.

This episode was published on Mar 17, 2026.

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