Cyberattacks are raising your prices (feat. Eva Velasquez)

Your prices could be going up because of a little something that one group has started calling the “cyber tax.” Not a “tax” in any regulatory sense of the word, this newly named “cyber tax” is instead a consequence of the growing number of cyberattacks on small businesses. According to the latest research from the Identity Theft Resource Center, 81% of small- and medium-sized businesses suffered a data breach, a security breach, or both, within the past year. And of those businesses, more than 50% of lost more than $250,000. According to the most recent data from the US Federal Reserve , the median American family has just $8,000 in savings, meaning that a hit of $250,000 could bankrupt a family and turn their lives upside down. But there’s an interesting layer within this data—the median American family is quite similar to the median American business. In fact, they’re often the exact same person. The local grocer, the nearby HVAC repair service, the avid cyclist who just opened a bike shop, and the tax professional, and physical therapist helping out neighbors are everyday individuals and family members. They do not have multimillion dollar corporations at their backs, supporting them with legal teams, insurance policies, and dedicated IT support teams. A loss of $250,000, then, is a potential loss of their business. And to stay afloat, the Identity Theft Resource Center found, for the first time ever, that 38% decided to raise their prices. “It was near 40% said ‘We actually had to raise prices—we had to pass this cost onto our customers,’” said Eva Velasquez, CEO of the Identity Theft Resource Center. “We’re now really seeing the long-term downstream effects of cyberattacks.” As frustrating as the cyber tax can be, small businesses themselves are also facing a new wave of cyberattacks, from AI-powered phishing emails so convincing that small business owners can’t tell the legitimate from the illegitimate, to deepfake calls that impersonate the CEO of a three-person company, to supply-chain attacks that target small companies as a way to reach bigger ones. Today, on the Lock and Code podcast with host David Ruiz, we speak with Velasquez about cybercrime’s impact on small businesses, the new threats being deployed because of AI, and what is necessary to protect business owners and their consumers. “Great businesses with great protocols in place can still have a vulnerability exploited because this is what the cyber bad guys are doing all day long. They only have to be right once, whereas small business owners have to be right 100% of the time.” Tune in today. You can also find us on Apple Podcasts , Spotify , and whatever preferred podcast platform you use. For all our cybersecurity coverage, visit Malwarebytes Labs at malwarebytes.com/blog . Show notes and credits: Intro Music: “Spellbound” by Kevin MacLeod ( incompetech.com ) Licensed under Creative Commons: By Attribution 4.0 License Outro Music: “Good God” by Wowa (unminus.com) Listen up—Malwarebytes doesn't just talk cybersecurity, we provide it. Protect yourself from online attacks that threaten your identity, your files, your system, and your financial well-being with our exclusive offer for Malwarebytes Premium for Lock and Code listeners .

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Cyberattacks are raising your prices (feat. Eva Velasquez) is an episode from Lock and Code by Malwarebytes.

This episode is 40:31 long.

This episode was published on May 3, 2026.

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