Ariana Ferwerda of Halfdays: Trusting Your Gut, Building the Brand You Want to See, and Slowing Down to Have Fun

This week, Elizabeth welcomes Ariana Ferwerda, CEO and co-founder of Halfdays, the women's outdoor apparel brand that has been shaking up the industry by being approachable, inclusive, and fun. Ariana first talks about meeting her co-founder, Olympic skier Kiley McKinnon, and launching Halfdays in 2020. She shares the lessons she has learned along the way about trusting your gut, leading with vulnerability, embracing personal growth, and finding balance while growing a fast-moving business. Ariana and Elizabeth also remind all leaders that it’s okay to slow down and have fun! Ariana talks about what’s next for Halfdays, how she thinks about legacy, and why the best businesses are the ones that leave room for both meaning and magic. Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | Instagram Mentioned: YPO | ALA | Hoka | Our Place | Caudalie Arianna: Halfdays | @halfdays

You can listen to Ariana Ferwerda of Halfdays: Trusting Your Gut, Building the Brand You Want to See, and Slowing Down to Have Fun online on Radio and Podcast. Open the player on this page to stream the available audio.

Ariana Ferwerda of Halfdays: Trusting Your Gut, Building the Brand You Want to See, and Slowing Down to Have Fun is an episode from Live Purely with Elizabeth by Elizabeth Stein.

This episode is 00:51:51 long.

This episode was published on Oct 1, 2025.

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