The biggest beverage stories of the last decade

The end of 2025 marks the end of an era. Our dear friend and cohost Jim Watson returns for one last episode. We celebrate 10 years of ingenious, unparalleled drinks industry coverage with a very special episode, discussing the biggest story from each year of the past decade. And if you've appreciated Jim's work over 125+ episodes of this show, you should thank him directly at: JCWatson334@gmail.com. Tune in to learn something and remember some pivotal beverage industry moments as we break down: 2016: The Anheuser-Busch acquisition of SABMiller 2017: Marijuana legalization in Canada and the US 2018: The Keurig Dr Pepper merger and the broader category blurring in soft drinks 2019: The year hard seltzers and RTDs took craft beer's momentum 2020: Ugh… nothing in particular 2021: The year of revenge spending and crazy valuations 2022: The year inflation took over the world 2023: The fallout from the anti-trans backlash against Bud Light 2024: The year of plummeting valuations and the wine and spirits industry starting to panic 2025: Trump Tariffs and RNDC pulling out of California Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: Bourcard.Nesin@Rabobank.com Check out the rest of our written research: Rabobank.com/knowledge Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services. Disclaimer: Please refer to our global RaboResearch disclaimer at for information about the scope and limitations of the material published on the podcast.

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The biggest beverage stories of the last decade is an episode from Liquid Assets: A Beverage Industry Podcast by Julio Pijnappel.

This episode is 01:14:32 long.

This episode was published on Dec 17, 2025.

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