Breaking down the potential Pernod Ricard, Brown-Forman merger of equals

Liquid Assets: A Beverage Industry Podcast by Julio Pijnappel

In late March, Brown-Forman Corporation and Pernod Ricard confirmed they were in talks about a potential merger that would bring together giant brands like Jack Daniels, Herradura, Woodford Reserve, Jameson, Beefeater, A...View more