472. Year in Review: LinkedIn's version of Wrapped

What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped. Postbag Should a CTA be included in the headline? Caryn Yuen If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlines that are too long won’t be read by humans, and if the intention of the text isn’t clear to the AI-powered LinkedIn search, that could do you harm. How to share achievements Famey Lockwood LinkedIn has a new template for an individual to announce an achievement – degree, certification, award, etc. While the post is flashy and eye-catching, the question that I have and don’t understand is where does an individual show the actual document for the achievement? If the document is posted as a comment, the document isn’t always viewed in the feed. In addition, a person can say they have an achievement without actually having the evidence. (I have seen an individual post she had a certification from an organisation that I belong to so I knew the certification did not exist.) So, does LinkedIn want us to say we have an achievement without showing the evidence? There’s too much room for errors. Check out the Add profile section button on your profile, where you can add relevant items that work better than the templated LinkedIn post: Licenses & certifications Projects Courses Publications Honors & awards My LinkedIn Year in Review Joined in 2008 (but I wasn't active until 2017) Active for 344 days (most of us got the same) Top 5% (again, most of us got the same) Peak times 10am–7pm (yawn) 1 certificate 634 new connections 1382 connections "on the move" 10K+ profile views 1708 searches completed Most used Premium feature: InMail (no way) 192 posts (public posts only – I've done way more private posts) 9173 reactions 7076 comments 3796 new followers 3300 comments on others' posts 1025 reactions on others' posts (must be more!) 18 reposts Support was my most used reaction after likes I was a "Catalyst" (I've heard of a couple of people with "Amplifier") Gus Bhandal was the person I kept up with most Make sure you back up your LinkedIn data from time to time. See Mic Adam's analysis of how he uses his data with AI: part 1 and part 2 . Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

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472. Year in Review: LinkedIn's version of Wrapped is an episode from LinkedInformed Podcast. The LinkedIn Show by John Espirian.

This episode is 15:18 long.

This episode was published on Dec 20, 2025.

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