105: Linguistics of TikTok - Interview with Adam Aleksic aka EtymologyNerd

TikTok, Instagram Reels, and YouTube Shorts are an evolving genre of media: short-form, vertical videos that take up your whole screen and are served to you from an algorithm rather than who you follow. This changes how people talk in them compared to earlier forms of video, and linguists are on it! In this episode, your host Gretchen McCulloch gets enthusiastic about the linguistics of tiktok with Adam Aleksic, better known on social media as etymologynerd. We talk about how Adam got his start into linguistics via etymology, the process that he goes through to make his current videos get the attention of people and algorithms, and how different forms of media (like podcasts vs shortform video) relate differently to their audiences. We also talk about the challenges of writing a book about language on the internet when it changes so fast, comparing the writing process for Adam's upcoming book Algospeak with Gretchen's book Because Internet. Click here for a link to this episode in your podcast player of choice: Read the transcript here: Announcements: In celebration of our 100th bonus episode we've decided to go back into the vault and revisit our very first bonus episode - with updated sweary commentary! We've made this extra bonus bonus version available to all patrons, free and paid, so feel free to send it to your friends: In this month’s bonus episode we get enthusiastic about your linguistics questions! In honour of our 100th bonus episode of Lingthusiasm, and because our first advice episode was so popular, here's another episode answering your advice questions, from the serious to the silly! Join us on Patreon now to get access to this and 90+ other bonus episodes. You’ll also get access to the Lingthusiasm Discord server where you can chat with other language nerds: For links to things mentioned in this episode:

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105: Linguistics of TikTok - Interview with Adam Aleksic aka EtymologyNerd is an episode from Lingthusiasm - A podcast that's enthusiastic about linguistics by Lingthusiasm.

This episode is 00:43:47 long.

This episode was published on Jun 20, 2025.

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