NORDICA: Luka Grilc - Passion, People, and the Soul of Skiing - Part 2

In Part 2 of my conversation with Luka Grilc , General Manager of the Alpine Business Unit at Nordica and Tecnica Group, we explore the future of skiing — from innovation and sustainability to shifting consumer behaviour and why the soul of skiing still matters as much as the technology behind it. Luka shares his insights about: The changing landscape of ski participation and why rentals are rising globally How Nordica views the HF boot as a life-changing product for skiers returning from injury, age-related limitations, or frustration with traditional boots — and why these stories mean so much to him and the team Trends impacting the next decade of skiing: global warming, altitude-dependent snow, consumer convenience, rental performance, supply chains, and material evolution How Nordica and Tecnica Group are approaching sustainability , from lifecycle assessments to product-level QR traceability to recycling over 15,000 ski boots per year through the Recycle Your Boots program The importance of accessibility, inclusion, and industry-wide cooperation in bringing more people outdoors and into snow sports A Special Segment: Luka’s Brother, His Legacy & the Community That Lives On One of the most meaningful parts of the episode is Luka’s reflection on his late brother, Marko “Grilo” Grilc — a pioneer of freestyle snowboarding, a visionary filmmaker, and a beloved figure in the global snowboard community. Luka speaks openly about: Marko’s influence on snowboarding across Eastern Europe and beyond His creative legacy in storytelling, travel culture, and pushing the sport forward The impact he made through films, content, and building community around the mountains How his family — including Marko’s wife and children — continue his spirit through snowboarding, skating, surfing, and travel The global recognition of his work, including the dedicated Grilo Chairlift at Absolute Park in Austria This Episode is a powerful reminder of the human side of mountain sports and our connection to it. ____ Marko "Grilo" Grilc BURTON Snowboards Memorial Page Go Fund ME Page for the Family ____ Nordica Video: ⁠Nordica HF Video⁠

You can listen to NORDICA: Luka Grilc - Passion, People, and the Soul of Skiing - Part 2 online on Radio and Podcast. Open the player on this page to stream the available audio.

NORDICA: Luka Grilc - Passion, People, and the Soul of Skiing - Part 2 is an episode from Legends of the Brand by Phil Gordon.

This episode is 00:35:19 long.

This episode was published on Nov 27, 2025.

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