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NORDICA: Luka Grilc - Passion, People, and the Soul of Skiing - Part 2 artwork
Sports & Recreation

NORDICA: Luka Grilc - Passion, People, and the Soul of Skiing - Part 2

Legends of the Brand by Phil Gordon

Nov 27, 202500:35:19Sports & Recreation

In Part 2 of my conversation with Luka Grilc , General Manager of the Alpine Business Unit at Nordica and Tecnica Group, we explore the future of skiing — from innovation and sustainability to shifting consumer behaviour...