Who Are You Becoming? The Mental Game Behind Leadership and High Performance with Joshua Lifrak, Author of Win Today

In this episode, Joshua Lifrak shares how leadership and performance are shaped by mental preparation, self-awareness, and the choices we make in everyday moments. Drawing on his background in sports psychology, he discusses the importance of setting daily intentions, mentally preparing before important conversations, and returning to "mile zero" so that past experiences don't negatively influence the next interaction. Joshua also emphasizes the value of being "present, not perfect," explaining how greater awareness of our thoughts and emotions creates space between stimulus and response, leading to more intentional leadership and better decision-making. He also explores visualization as a practical tool for building confidence, sharpening focus, and improving execution in both sports and business environments. Episode Highlights & Time Stamps 6:43 Rapid Change Happens 9:27 Define Your Story 13:48 Begin Before It Begins 17:23 Be Present, Not Perfect 19:27 The Power of Visualization 25:02 Where to Find the Book Key Takeaways ✔️ Leadership starts with mindset before action. ✔️ Intentional daily focus can dramatically shift performance. ✔️ Rapid transformation is possible when people choose who they want to become. ✔️ Presence and self-awareness create better decision-making under pressure. ✔️ Visualization strengthens confidence, focus, and execution. ✔️ Preparation before important moments creates separation in performance. ✔️ Leaders do not have to carry past failures into future opportunities. This episode is a must-listen for CEOs and executives looking to lead innovation with purpose, scale responsibly with AI, and build cultures where people feel empowered to think boldly and grow. About Joshua Lifrak Joshua Lifrak is a sports psychology expert, speaker, and author of Win Today. Over the past 20 years, he has worked with elite athletes and organizations, including the Chicago Cubs during their championship era, Olympic medalists, Wimbledon finalists, and professional athletes across multiple sports. Joshua specializes in helping individuals improve performance through mindset, mental preparation, visualization, and intentional leadership practices that translate from sports into business and everyday life. How to Connect with Joshua Lifrak: LinkedIn: Joshua Lifrak Company Website: joshualifrak.com – to learn more about his work and platform Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.

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Who Are You Becoming? The Mental Game Behind Leadership and High Performance with Joshua Lifrak, Author of Win Today is an episode from Leaders in the Trenches by Gene Hammett.

This episode is 26:30 long.

This episode was published on May 18, 2026.

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