6 Reasons You Should – And Shouldn't – Have More Than One Website
For most small law firms, a single website will satisfy your digital marketing needs. In some cases, however, it can be a strategic marketin...
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Law Firm Marketing Decoded
Online legal marketing demystified for solos and small firm lawyers.
Episodes
20 of 100 episodes
Core Elements of Effective Law Firm Websites: Mobile-Friendly Design
For the typical solo attorney or small law firm, what you need to have a successful law firm website is relatively simple and straightforwar...
Core Elements of Effective Law Firm Websites: Branding and Messaging
In order to have an effective online presence for your law firm, you need to first understand what your website needs to be successful. Atto...
Core Elements of Effective Law Firm Websites: User Experience
In today's digital age of running a practice, a law firm's website needs to be more than just a website in order to be effective. Today, pot...
GA4 Data Essentials for Law Firms
Google Analytics (GA4) offers a lot of data, and you get it all for "free" simply by creating an account. That said, to sort through all the...
4 Steps to Better Leads for Your Practice
Marketing agencies frequently tout hits, clicks, or impressions as the ultimate indicators of marketing success. However, solo attorneys and...
Should My Law Firm Buy Google Advertising?
Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients tur...
Generative AI Can't Do This for Legal Marketing
OpenAI's ChatGPT remains the front-runner in AI tech and has been hailed as a game-changer across industries as the ultimate tool many lawye...
5 Steps to Better Work-Life Balance for Attorneys
Our obsession with efficiency has skyrocketed in recent years with the help of technology, hustle culture, and various "life hacks" shared o...
Optimizing Your Law Firm Website for AI Searches
As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing...
Four Must-Have Legal Website Features
New tech and tools for attorneys and business owners are released yearly, and it's true that it can be difficult and expensive to keep up. B...
Scrollers versus Multi-Page Law Firm Websites
What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in ex...
Do I Need Digital Badges for My Law Firm Website?
What is a digital badge, and do I need one for my law firm website? This is a question we're often asked by our attorney-members. Typically,...
3 Types of Legal Blog Prompts to Try with ChatGPT
Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you're also runnin...
What Google Wants from Your Website in 2024
For many attorneys, achieving a digital presence that actively works to drive business to their practice feels like a far-off goal. However,...
3 Tips for Growing Your Law Firm in 2024
The most successful lawyers know it's important to strategize their firm's growth and set their business goals each year. It's not too late...
Should My Firm Accept Electronic Payments On My Website?
The way we all pay for things has changed. From apps that split our lunch bills to touchless payments using our cell phones, every modern co...
Advanced Strategies for Successful Legal Blogging
Blogging presents a powerful opportunity for attorneys to showcase their expertise, build credibility, and connect directly with their targe...
10 Reasons an Agency Puts Your Law Firm Website at Risk
It has been said over and over again how important a website is to the success of a business. This reality applies to a hair salon as much a...
Your Guide to ChatGPT for Legal Blog Writing
With recent advancements in AI-powered software, business professionals have flocked to AI tech such as ChatGPT for their digital marketing...