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The podcast "Law Firm Marketing Catalyst" aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring f...
What you'll learn in this episode: Why B2B companies are often underserved by traditional marketing companies and strategies What the differ...
What you'll learn in this episode: Why Google's search results page is more important than your website homepage Why the most successful law...
What you'll learn in this episode: How to determine what your succession planning goals are Why it's so difficult to sell a law firm, and wh...
What you'll learn in this episode: What companies should consider when planning their corporate giving initiatives, and why Tyrone is passio...
What you'll learn in this episode: Why it's important to look for career opportunities and not just wait for them to come to you How governm...
What you'll learn in this episode: Why preparation is the key to a successful career in law How Daniel has won some of the largest verdicts...
What you'll learn in this episode: Why a growth mindset is the key to making effective change Andrew's tips for beating resistance and makin...
What you'll learn in this episode: Why law firm owners need to think of themselves as CEOs The two biggest mistakes law firm owners make tha...
What you'll learn in this episode: Why advertising for professional services is unique compared to other industries How to make the subjecti...
What you'll learn in this episode: The difference between search engine marketing (SEM) and search engine optimization (SEO), and why SEO is...
What you'll learn in this episode: How your location affects SEO, and why firms in major metros need to market differently than rural or sub...
What you'll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google...
What you'll learn in this episode: Why lawyers should aim to persuade, not educate, when they're communicating Deborah's top three tips to b...
What you'll learn in this episode: Why offering a flexible work environment is the best thing a company can do to entice talent Why the "Gre...
What you'll learn in this episode: Why the pandemic inspired Evon and Lori to write their book, "Ready-Made Marketing" Why it's a misconcept...
What you'll learn in this episode: What law firm culture is, and why it affects clients as much as it affects staff Why law firms should loo...
What you'll learn in this episode: Why getting your message across is the most important goal of writing How strong writing skills help peop...
What you'll learn in this episode: Why Amy onboards new law firms with a day of learning, and why familiarity with the business is crucial f...
What you'll learn in this episode: How tapping into the Spanish-speaking market can fuel new growth for law firms Why simply translating a w...
What you'll learn in this episode: How to avoid SEO charlatans and ensure your digital agency is getting results Why a beautifully designed...
What you'll learn in this episode: Why it takes time to see results from SEO campaigns, and why it's worthwhile to stick it out Why your law...
What you'll learn in this episode: Why legal marketing became a legitimate business function in the 90s, and how Jan was at the forefront of...
What you'll learn in this episode: What types of firms benefit the most from being included in Chambers, and how to determine if the submiss...
What you'll learn in this episode: How lawyers talked about marketing and business development decades ago. The change in how prospective cl...
What you'll learn in this episode: How lawyers, law firms and managing partners respond when they hear Firm Focus can help them develop a fi...
What you'll learn in this episode: How to deliver high quality client service. The importance of a firm-minded perspective. How to get a "se...
What you'll learn in this episode: The most common issue lawyers come to Vicki to resolve. How law firms engage career strategists. How the...
What you'll learn in this episode: The importance of data in perfecting marketing efforts. Why now is the time law firms can get more for th...
What you'll learn in this episode: The pros and cons of a virtual office. The biggest challenges of working remotely. Transitioning your tec...
What you'll learn in this episode: The role of law firm marketing in the client experience. The increase in acceptance of law firm marketing...
What you'll learn in this episode: The difference between public relations and crisis communications. Top mistakes law firms make when a cri...
What you'll learn in this episode: How to measure the success your SEO efforts. What Google looks for when ranking web pages. Recognizing wh...
What you'll learn in this episode: How to overcome and find opportunities during difficult times to grow your firm and keep your team calm....
What you'll learn in this episode: Factors that were changing the media industry, even before the pandemic; How the pandemic has accelerated...
What you'll learn in this episode: A breakdown of the different types of legal rankings. What red flags to look for. What factors lawyers an...
What you'll learn in this episode: How a firm's diversity and inclusion program influences in-house counsel's decision to hire a firm. How a...
What you'll learn in this episode: How law firms have changed due to COVID. What firms are doing with their office and equipment leases. Who...
What you'll learn in this episode: The difference social media advertising makes on social media marketing efforts. How digital marketing st...
What you'll learn in this episode: The 21-minute method for conquering writer's block. How Gary's WordRake software edits and enhances writi...
What you'll learn in this episode: Benefits of going virtual and why this model is on the rise. Challenges of managing a virtual firm and wh...
What you'll learn in this episode: How Ackert Inc.'s various platforms help lawyers, law firms and legal marketing departments systematize a...
What you'll learn in this episode: How SeltzerFontaine goes beyond attorney placement to consult on business strategy such as career develop...
What you'll learn in this episode: How investment banking approaches business development differently compared to the legal industry. What b...
What you'll learn in this episode: How hiring a business development representative can benefit your firm. How to address pushback from your...
What you'll learn in this episode: How today's legal environment is creating unexpected challenges for succession planning. Why it takes a m...
What you'll learn in this episode: The best way for legal marketers and business development professionals to develop frontline sales skills...
What you'll learn in this episode: The power and networking potential of LinkedIn. Why senior lawyers are often reluctant to properly use Li...
What you'll learn in this episode: How Buying Legal Council serves its members and legal marketing professionals in the area of legal procur...
What you'll learn in this episode: How Gabe's career path differs from that of most law professors, and how he came to focus on legal innova...
What you'll learn in this episode: How Hannah has spent her entire career in the legal industry, how she came to work in HR, and how she is...