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Law Firm Marketing Catalyst

Sharon Berman

The podcast "Law Firm Marketing Catalyst" aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring f...

Episodes

20 of 116 episodes

Episode 115: Want to Generate Leads? Start Tracking with Ted Lau, Owner of Ballistic Arts, an Award-Winning High-Touch Digital Marketing Agency

What you'll learn in this episode: Why B2B companies are often underserved by traditional marketing companies and strategies What the differ...

49:16Apr 28, 2023

Episode 114: Forget Your Website Homepage—Google's Search Results Page Is the New Face of Your Brand with Stephanie Manor Chew, Head of the Elite Sales Team at Digital Law Marketing

What you'll learn in this episode: Why Google's search results page is more important than your website homepage Why the most successful law...

36:12Apr 24, 2023

Episode 113: Succession Planning Doesn't Have to Be Scary—Here's What You Need to Know with Roy S. Ginsburg, Attorney Coach and Law Firm Consultant

What you'll learn in this episode: How to determine what your succession planning goals are Why it's so difficult to sell a law firm, and wh...

39:08Feb 28, 2023

Episode 112: For Lawyers of Color, Mentorship Is the Glue that Leads to Career Growth with Tyrone Thomas, General Counsel at Doral Renewables

What you'll learn in this episode: What companies should consider when planning their corporate giving initiatives, and why Tyrone is passio...

54:46Feb 15, 2023

Episode 111: Don't Wait for Career Opportunities to Come—Create Them Yourself with Executive Coach, Laura Terrell

What you'll learn in this episode: Why it's important to look for career opportunities and not just wait for them to come to you How governm...

33:38Jan 30, 2023

Episode 110: Always Be Prepared: How Preparation Leads to Success with Legendary California Trial Attorney, Daniel Callahan

What you'll learn in this episode: Why preparation is the key to a successful career in law How Daniel has won some of the largest verdicts...

34:37Jan 16, 2023

Episode 109: How Executive Coaching Can Breathe New Life into Your Legal Career with Andrew Elowitt, Managing Director & Founder of New Actions LLC

What you'll learn in this episode: Why a growth mindset is the key to making effective change Andrew's tips for beating resistance and makin...

53:35Dec 7, 2022

Episode 108: The Lawyer as CEO: Why Law Firm Leaders Need Business Savvy with Attorney and Author, Reza Torkzadeh

What you'll learn in this episode: Why law firm owners need to think of themselves as CEOs The two biggest mistakes law firm owners make tha...

23:34Nov 29, 2022

Episode 107: How Creative Advertising Campaigns Set Professional Services Firms Apart with Larry Cohen and Brad Wilder

What you'll learn in this episode: Why advertising for professional services is unique compared to other industries How to make the subjecti...

30:58Nov 22, 2022

Episode 106: Organic Vs. Paid Google Campaigns: Each Has Its Place with Eric Bersano, Vice President of Business Development for Market My Market

What you'll learn in this episode: The difference between search engine marketing (SEM) and search engine optimization (SEO), and why SEO is...

35:18Oct 20, 2022

Episode 105: How Your Firm's Address Affects Your Online Rankings with Chris Dreyer CEO and Founder of Rankings.io

What you'll learn in this episode: How your location affects SEO, and why firms in major metros need to market differently than rural or sub...

41:40Sep 19, 2022

Episode 104: Why Google My Business Is a Gamechanger for Law Firm SEO with CEO of NoBull Marketing, Ronnie Deaver

What you'll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google...

42:35Aug 1, 2022

Episode 103: Why the Best Communicators Don't Just Speak—They Persuade with Deborah Shames, Co-Founder of Eloqui

What you'll learn in this episode: Why lawyers should aim to persuade, not educate, when they're communicating Deborah's top three tips to b...

33:23Jul 11, 2022

Episode 102: Hiring During the "Great Resignation": How to Find Talent When the Market Is Tough with Diane Bravermann, Owner & Founder of YourHRedge

What you'll learn in this episode: Why offering a flexible work environment is the best thing a company can do to entice talent Why the "Gre...

33:08Jun 13, 2022

Episode 101: "Ready-Made Marketing" Takes the Headache Out of Small Business Marketing

What you'll learn in this episode: Why the pandemic inspired Evon and Lori to write their book, "Ready-Made Marketing" Why it's a misconcept...

27:27May 9, 2022

Episode 100: Why Now Is the Perfect Time to Refresh Your Law Firm Policies with Marcia Watson Wasserman, Founder and President of Comprehensive Management Solutions

What you'll learn in this episode: What law firm culture is, and why it affects clients as much as it affects staff Why law firms should loo...

26:23Apr 26, 2022

Episode 99: Become a Stronger Writer with Tips from an Expert Writing Coach, Elizabeth Danziger

What you'll learn in this episode: Why getting your message across is the most important goal of writing How strong writing skills help peop...

24:00Apr 13, 2022

Episode 98: Know the Business: Tips on Building Relationships with In-House Counsel with Amy Yeung, General Counsel & Chief Privacy Officer for Lotame

What you'll learn in this episode: Why Amy onboards new law firms with a day of learning, and why familiarity with the business is crucial f...

45:22Nov 1, 2021

Episode 97: Fuel Your Firm's Growth by Tapping into the Hispanic Market with Founder and President of Abogados NOW

What you'll learn in this episode: How tapping into the Spanish-speaking market can fuel new growth for law firms Why simply translating a w...

23:40Oct 25, 2021

Episode 96: Demystifying Digital Marketing: Law Firm SEO with Jason Hennessey, SEO expert, Author, Speaker, and Entrepreneur

What you'll learn in this episode: How to avoid SEO charlatans and ensure your digital agency is getting results Why a beautifully designed...

24:53Oct 18, 2021