313: The New Rules of SEO for Lawyers in the Age of AI (with Megan Hargroder)

AI is changing how people search for lawyers, and that means your website has to do more than just "look professional." In this episode, Megan Hargroder (of Legends Legal Marketing) explains what works—and what doesn't—when it comes to getting found online today. Megan also shares a powerful new strategy for ranking ethically while building long-term trust with potential clients. Episode Links Legends Legal Marketing website Book a free strategy call with Megan AI Lab (a weekly AI workshop for lawyers) The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts . Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai .

You can listen to 313: The New Rules of SEO for Lawyers in the Age of AI (with Megan Hargroder) online on Radio and Podcast. Open the player on this page to stream the available audio.

313: The New Rules of SEO for Lawyers in the Age of AI (with Megan Hargroder) is an episode from Law Firm Autopilot by Ernie Svenson.

This episode is 29:20 long.

This episode was published on Aug 26, 2025.

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