Information Is Worth $0

"If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?" That's how we open this week's episode of Dare to Launch. Here's my answer – the value of information is trending towards zero. I chose those words very carefully. And when you check out the episode, you'll see why. I've been deep in AI since the 90s. Back then I was using AI to predict stock market trends. And I don't think I've seen a moment that required business owners to think more critically about what they're really selling. So Chris, Dan, and I sat down to unpack what's really happening with AI right now – and what it means if you're in the expert, coaching, or teaching business. This is a spicy episode. Dan and I are usually on the same page. But this time… well, let's just say we have a number of "let me offer a counterpoint" moments. 😉 We also get into: Why the value of information going to $0 is actually GOOD news for some folks in the wisdom business (and how to make sure you're on the right side of the line) The one word I've had on my mind since ChatGPT launched – and why it's still the most important word in the AI space The "AI Tingle" that is – "quietly" – waiting to destroy the trust you've built with your audience (yep, that was deliberate!) Why using AI to improve your copy could harm your conversions – and why you might be better off writing it yourself (even if you're not good at copy) What your customers are REALLY buying in an AI world – and how knitting can help you sell it The most AI proof business I know – and the human elements AI can't replicate Why people using AI to solve their problems for free could be your best customers … and more. Don't believe the doom-and-gloom… There's opportunity here with AI… and you have more control over it than you might realise. - - - Get the Free Audiobook of Launch by Jeff Walker at Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 - - - Hear more from Jeff Walker on… YouTube: Instagram: Threads: Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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Information Is Worth $0 is an episode from Launch Life with Jeff Walker by Jeff Walker.

This episode is 42:26 long.

This episode was published on Apr 28, 2026.

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