Hispanic vs. Latino: Origins, Identity, & Culture

Ep. 128 - What’s the difference between Hispanic and Latino—and do those terms really mean the same thing? In this episode of The Latino Business Report, we sit down with Dr. Maria Del Carmon Unda to explore the origins and evolving meanings of Hispanic, Latino, and Chicano. This conversation goes beyond labels to uncover how identity is shaped—and why how someone chooses to identify is personal and worth respecting. Tune in and discover the deeper story behind the words we use every day. Recommended Reading: Pew Research Center. (2013). Preferences for the terms “Hispanic” and “Latino” [Data Set]. Pew Research Center Survey of Hispanic Adults. mmunity-needs-a-leader/ph-hispanic-leader-10-2013-03-04/ Revilla, A. T. (2000). LatCrit and CRT in the field of education: A theoretical dialogue between two colleagues. Denver University Law Review., 78, 623. Perea, J.F. (2003). A brief history of race and the U.S. Mexican Border: Tracing trajectories of conquest. UCLA Law Review, 51, 1213-1258. Beltran, C. (2010) The trouble with unity: Latino politics and the creation of unity. Oxford University Press. Cadava, G. (2020). The Hispanic Republican: The shaping of an American political identity, from Nixon to Trump. Harper & Brothers. Flores, T. (2021). Latinidad is canceled: Confronting an anti-Black construct. Latin American and Latinx Visual Culture, 3(3), 58-71.

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Hispanic vs. Latino: Origins, Identity, & Culture is an episode from Latino Business Report by TAMACC.

This episode is 56:16 long.

This episode was published on Apr 21, 2026.

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