Building an Empire in Spanish: The Untold Story of Latino Television

Episode 125 - Spanish-language television helped shape culture, identity, and political power in the United States. On today’s episode, we’re joined by media entrepreneur and author Javier Marín to discuss his new book, Live from America: How Latino TV Conquered the United States (Grupo Planeta). Javier traces the rise of the Spanish International Network—now Univision—from its early days to its emergence as the nation’s leading Hispanic media network. We go behind the scenes to explore the personal rivalries, strategic decisions, and cultural shifts that turned Spanish-language TV into a powerful force—from telenovelas and soccer to news and politics. The conversation also highlights how the U.S. became the world’s second-largest Spanish-speaking country and the role Latino media played in shaping national history. A compelling look at the network that helped give a community its voice. 🎙️ Find Book at -

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Building an Empire in Spanish: The Untold Story of Latino Television is an episode from Latino Business Report by TAMACC.

This episode is 42:57 long.

This episode was published on Feb 10, 2026.

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