How Descriptive Norms Influence Human Behaviour

Millions of years ago, on the continent of Africa, humans who survived and emigrated to other parts probably did so because when they saw many beings running in the opposite direction, they followed them. Herd mentality and conforming to group norms is almost always a positive approach for your survival. We survived because we followed and mimicked others. This helped us develop norms. Learn what is a norm and how to use them to design better products. -------

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How Descriptive Norms Influence Human Behaviour is an episode from Laroche.fm - Design & Business by Laroche.fm.

This episode is 00:24:14 long.

This episode was published on Oct 30, 2019.

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