Promo Deeper Dive into Pricing with Maggie Patterson

Each month, Annie and I take a deeper dive into topics and information with an expert to give us more insights on things that we might be incorporating in our clinical practice as well as entrepreneurs and business owners. We're bringing you this snippet today to give you a taste of what these deeper dives are all about. Why is pricing so emotional? We're all torn between wanting make our care accessible, but also valuing the time, training, and expertise we bring to our work with clients. It doesn't help that we're surrounded by online gurus telling us to create high ticket offers and funnels and only work 4 hours a week. Thankfully, Maggie Patterson gets where we're coming from, and in this month's Deeper Dive we'll be exploring pricing that's both ethical and sustainable and (dare we say it) profitable! Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. Each month we host a live Deeper Dive so you can connect with us, our special guests, and each other + get lifetime access to the recording! Links and Resources

You can listen to Promo Deeper Dive into Pricing with Maggie Patterson online on Radio and Podcast. Open the player on this page to stream the available audio.

Promo Deeper Dive into Pricing with Maggie Patterson is an episode from Lactation Business Coaching with Annie and Leah by Annie Frisbie and Leah Jolly.

This episode is 10:37 long.

This episode was published on Jan 6, 2026.

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