1.3: A New French Style, Part 1: The Miracle

Pierre Balmain’s life changed radically on October 12th, 1945. That was the date that the young designer chose to schedule his house’s first couture presentation to the public, held inside the salon of his new headquarters at 44, rue de François Premier, in the center of Paris’ famed “Golden Triangle” luxury neighborhood. With the help of the award-winning fashion journalist Lynn Yaeger, this episode places the beginnings of the house in context, examining the hardships, challenges and shortages of a newly liberated Paris and focusing on what Pierre Balmain was later to sum up as his “miracle”—the startling triumph of that first couture collection, which the young designer managed to somehow pull-off, in spite of the daunting odds that were stacked against him. This is the first of four l’Atelier Balmain episodes exploring the house’s first collection. Underlining how that first Balmain show introduced what Alice B Toklas defined as a “New French Style,” the four podcasts focus on Pierre Balmain's astounding success in overcoming the extremely difficult conditions, while also placing the spotlight on some of the many fashion and cultural icons who were part of the house’s earliest days and helped guarantee the success of the Paris fashion world’s first post-war star, Pierre Balmain. At each step, we’ll also make clear how Olivier Rousteing continues to build upon the firm foundations that Pierre Balmain established, 75 years ago. Learn more on Balmain.com CREDITS L’ATELIER BALMAIN EPISODE THREE A NEW FRENCH STYLE, PART 1: THE MIRACLE Balmain Creative Director : Olivier Rousteing Special Podcast Guest: Lynn Yaeger Music : "Fleur de Paris" by Maurice Chevalier Additional music : Jean-Michel Derain Episode Directed and Produced by : Seb Lascoux Balmain Historian : Julia Guillon Episode Coordination : Alya Nazaraly Research Assistance : Fatoumata Conte and Pénélope André Digital Coordination/Graphic Identity : Jeremy Mace Episode researched, written and presented by : John Gilligan To explore further: Pierre Balmain’s Autobiography: My Years and Seasons , Doubleday, 1965 This Episode’s Music: Balmain’s Creative Director, Olivier Rousteing, makes clear—collection after collection—that he believes that fashion can never be separated from music. Inspired by Rousteing, each l’Atelier Balmain podcast carefully selects artists and music that reflect and strengthen the story being told. This episode turns to a popular French song from the era of the establishment of Pierre Balmain’s house. “Fleur de Paris”—The Parisian Flower—plays throughout this episode. That song was written right after Paris’ liberation and it clearly reflects the new optimism of the moment. The famous crooner Maurice Chevalier made the song a hit, and its message of hope was hard to miss, with Chevalier singing about a special blue-white-and-red flower that Parisians had kept to themselves for four long years—locked up and hidden away—in the hopes that someday better days would come. Finally, the lyrics proclaimed, better days were returning, and it was time to celebrate a new dawn, new beginnings and a new blossoming of the beautiful “Fleur de Paris.” C'est une fleur de Paris, Du vieux Paris qui sourit, Car c'est la fleur du retour, Du retour des beaux jours. Pendant quatre ans dans nos coeurs Elle a gardé ses couleurs, Bleu, Blanc, Rouge, Avec l'espoir elle a fleuri, Fleur de Paris. It’s a Parisian flower From the old Paris that smiles Because it is the flower of returning The return of better days For four years, in our hearts She has kept her colors: Blue, white and red She has now bloomed, with hope That Parisian flower Hosted on Acast. See acast.com/privacy for more information.

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1.3: A New French Style, Part 1: The Miracle is an episode from L'Atelier Balmain by Balmain.

This episode is 49:36 long.

This episode was published on Jan 26, 2021.

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