25 • Illustrations and Brand Identity

Illustrations are exercises in summary. The ability to take goals, proposed feelings, and aspirations into something visual that can be universally understood across languages and cultures is very challenging… how do people do it? Klaviyo designers Charlie Coombs, Gui Schmitt, and Sam Beachell take a look behind the scenes and talk about the process and challenges of creating illustrations for branding purposes. We also highlight some of our favorite pieces of branded illustrations done by other companies. Getting visual on a podcast is not easy, so make sure to refer to the links below! ================ Material Design / Google Illustrations • Sno-Cone Klaviyo Shirt Illustrations • Klaviyo 2020 Product Illustrations • Hipmunk mascot • Color theory • ✨ Recommendations ✨ Blush Design • The Noun Project • Foundation • Communication Arts Magazine • Field Notes • Featuring Charlie Coombs - Senior Visual Designer Gui Schmitt - Product Designer Sam Beachell - Lead Designer II Music credit: Christian Gentry, Muzak 1 Edited by: Aaron Goeglein

You can listen to 25 • Illustrations and Brand Identity online on Radio and Podcast. Open the player on this page to stream the available audio.

25 • Illustrations and Brand Identity is an episode from Klaviyo Podcast by Klaviyo.

This episode is 00:57:55 long.

This episode was published on Aug 10, 2021.

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