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How to Reactivate a Lapsed Customer
Lapsed customers are a major issue for online retailers: a large percentage of their file has not purchased from them in over a year, and that's a big missed revenue opportunity. We discuss how to turn tuned-out, disconn...
About This Episode
How to Reactivate a Lapsed Customer is an episode from Kings of Content - Podcasts by Gordon Plutsky. Lapsed customers are a major issue for online retailers: a large percentage of their file has not purchased from them in over a year, and...
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This episode belongs to Kings of Content - Podcasts.
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Episode Details
Published Apr 7, 2011, 00:05:18 long, audio available.
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Questions About This Episode
What is How to Reactivate a Lapsed Customer about?
Lapsed customers are a major issue for online retailers: a large percentage of their file has not purchased from them in over a year, and that's a big missed revenue opportunity. We discuss how to turn tuned-out, disconnected customers into reengaged ones by offering content of value and by considering direct mail to targeted lists. Email's great, but there are virtues of storytelling that can only be highlighted in print.
Where can I listen to How to Reactivate a Lapsed Customer?
You can listen to How to Reactivate a Lapsed Customer online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is How to Reactivate a Lapsed Customer from?
How to Reactivate a Lapsed Customer is an episode from Kings of Content - Podcasts by Gordon Plutsky.
How long is this episode?
This episode is 00:05:18 long.
When was this episode published?
This episode was published on Apr 7, 2011.
Can I save How to Reactivate a Lapsed Customer for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Kings of Content - Podcasts?
Yes. This page shows related episodes from Kings of Content - Podcasts when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to How to Reactivate a Lapsed Customer?
You can listen to How to Reactivate a Lapsed Customer on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
How to Reactivate a Lapsed Customer is from Kings of Content - Podcasts by Gordon Plutsky.
What are the episode details?
Published Apr 7, 2011 and 00:05:18 long