Accountability the 'No. 1 thing' and other reflections from Bill Reeb

In this episode, former AICPA Chair Bill Reeb, CPA/CITP, CGMA, reflects on more than 40 years in the profession and why he believes accountability is the starting point for a successful leadership effort. Reeb, speaking from the Digital CPA Conference in December, discusses how momentum, clarity of direction, and facing fear help leaders navigate today's rapid pace of change. He also addresses technological shifts including the rise of artificial intelligence and explains why a book he wrote about succession planning was not predominantly about succession. What you'll learn from this episode: Reeb's view of CPAs' unlimited career possibilities. What he and his wife learned on a shopping trip about 40 years ago. Why momentum, facing fear, and embracing change are essential elements of strong leadership. How accountability supports effective change management and keeps teams aligned on strategy. How rapid technological shifts have created higher standards but not necessarily time savings. Why the answer to "What is Bill Reeb's succession plan?" is complicated.

You can listen to Accountability the 'No. 1 thing' and other reflections from Bill Reeb online on Radio and Podcast. Open the player on this page to stream the available audio.

Accountability the 'No. 1 thing' and other reflections from Bill Reeb is an episode from Journal of Accountancy Podcast by AICPA & CIMA.

This episode is 17:21 long.

This episode was published on Jan 22, 2026.

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