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The show where I attempt to explain jingle jargon and reveal the best uses for jingles.
One of the first synthesizers I ever owned was a KORG. I downloaded the KORG iMS-20 analog synthesizer app for iPad today and love it. Looks...
Have you ever used the flanger effect in a radio jingle? Where does the name come from and how was it achieved in the days before digital au...
Describing effects you hear in jingles and music can be a hard process. It's better to give an example. I was recently asked how to change a...
Jingle sound effects can easily take over your production library if not stored and sorted properly. You know, the whooshes and bangs that g...
If you get a great jingle share it. Use social media to syndicate it out and share it for your friends to listen to. Social audio networks l...
Always put the one thing you want your listener to remember at the end of a promo. Say you're making a promo that's 30 seconds, 60 seconds o...
Only put one call to action in each jingle you play. If you give one strong call to action it will be far more effective than asking for thr...
Radio stations use radio jingles to sound super cool! Does the general public really pay attention to jingles on a radio station? The use of...
A radio stinger is something that you could use to split up one section of content and get to another. A radio station may get from an inter...
Voice overs are generally voices laid over something like music for a TV or radio commercial, movie trailers, public service announcements a...
What is a radio bumper? Often referred to as bumper music, podcast bumper or simply bumpers. It's one of the most confused terms in jingles...
EQ is short for equalisation (American: equalization). A bunch of audio frequencies you can adjust to improve or degrade sound quality. I ca...
A bus is a way of putting many audio tracks through a mixing desk on to one fader (or track in Adobe Audition / Pro Tools). It enables you t...
http://www.musicradiocreative.com/music-jingles If you're closing a podcast or making an exit to an 'outbreak' (radio station commercial bre...
http://www.musicradiocreative.com/podcast Happy Pancake Day! A radio donut is not a jam filled delight but, in radio terms, it's a piece of...
http://www.musicradiocreative.com/radio-imaging/radio-sweepers A radio sweeper is not the person who knocks about the radio station corridor...
Jingles - http://www.musicradiocreative.com/jingles A jingle is best known as a short singing tune that advertises a brand with a call to ac...