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Episode 30: Inequity in Blog Marketing Pay artwork
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Episode 30: Inequity in Blog Marketing Pay

Jenebaspeaks' 10 Minute Podcasts by Jeneba Jalloh Ghatt

Oct 9, 201600:10:20Business

The fact is there is pay inequity in the blogging world where brands, the PR and Marketing companies that represent them generally, pay black and brown bloggers much less money compared to a White blogger with similar tr...

About This Episode

Episode 30: Inequity in Blog Marketing Pay is an episode from Jenebaspeaks' 10 Minute Podcasts by Jeneba Jalloh Ghatt. The fact is there is pay inequity in the blogging world where brands, the PR and Marketing companies that represent them...

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This episode belongs to Jenebaspeaks' 10 Minute Podcasts.

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Episode Details

Published Oct 9, 2016, 00:10:20 long, audio available.

Questions About This Episode

What is Episode 30: Inequity in Blog Marketing Pay about?

The fact is there is pay inequity in the blogging world where brands, the PR and Marketing companies that represent them generally, pay black and brown bloggers much less money compared to a White blogger with similar traffic or reach. It's akin to the advertising in radio industry which had an unspoken rule called "no urban dictate" indicating to ad buyers to NOT place their product in urban radio because they do not either 1)want their brands to be associated with urban culture; or 2) don't think the black audience has buying power and/or can afford their product; or 3) they do not think their target market can relate to a black blogger or influencer; or 4) they do not want a black or brown person representing their brand.

Where can I listen to Episode 30: Inequity in Blog Marketing Pay?

You can listen to Episode 30: Inequity in Blog Marketing Pay online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is Episode 30: Inequity in Blog Marketing Pay from?

Episode 30: Inequity in Blog Marketing Pay is an episode from Jenebaspeaks' 10 Minute Podcasts by Jeneba Jalloh Ghatt.

How long is this episode?

This episode is 00:10:20 long.

When was this episode published?

This episode was published on Oct 9, 2016.

Can I save Episode 30: Inequity in Blog Marketing Pay for later?

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Are there related episodes from Jenebaspeaks' 10 Minute Podcasts?

Yes. This page shows related episodes from Jenebaspeaks' 10 Minute Podcasts when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to Episode 30: Inequity in Blog Marketing Pay?

You can listen to Episode 30: Inequity in Blog Marketing Pay on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Episode 30: Inequity in Blog Marketing Pay is from Jenebaspeaks' 10 Minute Podcasts by Jeneba Jalloh Ghatt.

What are the episode details?

Published Oct 9, 2016 and 00:10:20 long