Adapt or Become Extinct: Reinventing When Your Industry Fades Away- Interview w/ Paul Gero

What do you do when the industry you built your career in starts to disappear? In this episode, I sit down with Paul Gero to break down what it really takes to pivot, adapt, and survive as a professional photographer in a rapidly changing world. Paul’s journey began in the high-pressure world of photojournalism at the Chicago Tribune and continued through agencies like Sygma and publications including Arizona Republic, Time, People, and Sports Illustrated, industries that once defined success for photographers, but have since dramatically shifted or declined. Instead of fading with them, Paul reinvented himself. We dive into how he transitioned into wedding photography, built a new business model, authored books like Digital Wedding Photography and Mastering Digital Wedding Photography, and expanded into education and purpose-driven work like The Kids of Orange County, supporting Children's Hospital of Orange County. This episode isn’t just a career retrospective, it’s a blueprint. We talk about recognizing industry decline, leveraging transferable skills, building new revenue streams, and staying relevant when everything around you changes. Whether you’re a photographer facing uncertainty or a creative looking to evolve, this conversation will challenge you to rethink what’s possible.

You can listen to Adapt or Become Extinct: Reinventing When Your Industry Fades Away- Interview w/ Paul Gero online on Radio and Podcast. Open the player on this page to stream the available audio.

Adapt or Become Extinct: Reinventing When Your Industry Fades Away- Interview w/ Paul Gero is an episode from Jason Lanier Photography Unfiltered by Jason Lanier.

This episode is 99:38 long.

This episode was published on Apr 21, 2026.

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