How to launch a brand: talk with the founder of THREE

66-year-old Mr Yasushi Ishibashi has a track record of launching popular cosmetic brands in Japan: RMK, SUQQU and THREE. They have strong presence in Japanese department stores, where large, traditional brands from Japan and abroad play strong. I interviewed him on his tactics on building a brand from scratch in such a competitive landscape.

You can listen to How to launch a brand: talk with the founder of THREE online on Radio and Podcast. Open the player on this page to stream the available audio.

How to launch a brand: talk with the founder of THREE is an episode from Japan Business News with Yuzuha Oka by Japan Business News with Yuzuha Oka.

This episode is 00:13:29 long.

This episode was published on Sep 2, 2017.

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