Choosing Your Unique Selling Point (USP)

(This is a clip from our List Buiilding for Fashion & Jewelry Designers class.) Why will people buy from you instead of somebody else? It's important in your business to know what you're selling and to have words for it. If you know EXACTLY what you're selling, you can say it in every video, and in all of your copy and marketing messages. Most of us worry that if we get narrow with our marketing message, we won't have a big enough audience to sell to. We tend to worry that a tight niche could be too narrow, but the opposite is true. Going narrow nelps your sales! And the thing is, it's hard. It's actually super hard to know what you're selling and be able to say it so people "get it" right away. The goal is to define a unique selling point (USP) for your products (or even start with just a category of your products) that people understand. This episode is a clip from a recent online class and my guest is jewelry designer, Magdalena, from MNOP Jewelry. To grab the full "List Building for Fashion & Jewelry Designers" online class, go to this link: product category section of your business

You can listen to Choosing Your Unique Selling Point (USP) online on Radio and Podcast. Open the player on this page to stream the available audio.

Choosing Your Unique Selling Point (USP) is an episode from Jane Hamill | Podcast by Jane Hamill | Fashion Brain.

This episode is 09:04 long.

This episode was published on Apr 30, 2024.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Jane Hamill | Podcast when more episodes are available from the podcast feed.