Why Serious Investors Never Invest in Their Own Name

Most investors focus on what to invest in. Wealthy investors focus on how they invest. In this episode, we break down one of the simplest (and most overlooked) strategies: using an LLC to structure your investments. Bob’s been doing this for years. Ben hasn’t. So… is this actually something you should be doing? We cover: • Why serious investors don’t invest in their own name • How this setup can reduce taxes and increase flexibility • The mindset shift of treating your investments like a business • How it unlocks strategies like Solo 401(k)s If you’re building wealth, this is a foundational move worth understanding. Have more questions, or want more resources like a tax calculator? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about our community. Check out Ben & Bob’s company and invest along at ⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Why Serious Investors Never Invest in Their Own Name is an episode from Invest Like a Billionaire - The alternative investments & strategies billionaires use to grow wealth by Aspen Funds.

This episode is 00:33:04 long.

This episode was published on Apr 7, 2026.

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