#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina

In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you. In this episode: 07:42 Interjecting expertise - HubSpot checklist resource for content productivity. 12:15 Reddit & Quora - trend leads to SEO changes. 17:24 Content creation shifts to AI-driven information generation. 19:42 How focusing on middle and bottom of funnel content can drive business KPIs. 22:14 The importance of managing stakeholder expectations for traffic KPIs Resources mentioned in this episode: More about our guests: Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content. Connect with Bianca here: Andy Crestodina is the co-founder and CMO of Orbit Media , an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. Connect with Andy here: To find out more about us and the show visit Like and

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#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina is an episode from Internet Marketing: Insider Tips and Advice for Online Marketing by SiteVisibility.

This episode is 25:40 long.

This episode was published on Jun 11, 2024.

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