#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz

Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you. In this episode: 06:02 Why some companies struggle to market products and seek guidance. 09:54 Comparing paid social and search platforms – Bing vs Google 12:34 Why it’s important to optimise your landing page and/or website 11:54 Paid search and social media: competition and value. Resources mentioned in this episode: Russell Brunson – Clickfunnels Mike Rosa PPC expert More about our guests: Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands. Connect with Veronica here: Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying. Connect with Ethan here: To find out more about us and the show visit Like and

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#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz is an episode from Internet Marketing: Insider Tips and Advice for Online Marketing by SiteVisibility.

This episode is 24:09 long.

This episode was published on Mar 26, 2024.

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