#015: Single Organizing Idea - Neil Gaught, Author of "CORE"

Neil Gaught is a strategy advisor, author and speaker who helps businesses define and implement sustainable positioning strategies. He is the author of “CORE: How a Single Organizing Idea Can Change Business for Good.” In this episode, Neil talks about; his journey, both recent and over his career, how he is using the Single Organising Idea (SOI) framework to get clarity on business positioning, the power of brand, and how to humanise businesses. “CORE” draws on Neil Gaught’s personal experiences as a design consultant and strategy advisor on businesses positioning to change business for good. He advises a wide variety of organizations, ranging from international NGOs and corporates to start-ups, faith based organizations and government institutions across the world and is currently on a world tour and is delivering keynote presentations. Neil Gaught tweets @NeilGaught Host: Adam Woodhall of Connect: Hosted on Acast. See acast.com/privacy for more information.

You can listen to #015: Single Organizing Idea - Neil Gaught, Author of "CORE" online on Radio and Podcast. Open the player on this page to stream the available audio.

#015: Single Organizing Idea - Neil Gaught, Author of "CORE" is an episode from Inspiring Sustainability - Podcast by Adam Woodhall.

This episode is 27:03 long.

This episode was published on Jan 9, 2018.

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