Begun the pre-marketing wars have

The Industry Relations Podcast is now available on your favorite podcast player! Overview This episode features Andy Woolley (Homes.com) joining Rob and Greg to break down a wave of rapid industry changes driven by new agreements between Zillow, Compass, Redfin, and eXp. The conversation focuses on exclusive vs. non-exclusive listing deals, the rise of pre-marketing strategies, and the increasing fragmentation of listing distribution. Together, they examine how these shifts challenge the traditional role of the MLS as a broker cooperative, with ongoing debate about whether the industry is moving toward a more fragmented, lead-generation-driven ecosystem. Key Takeaways New exclusive and non-exclusive listing agreements are accelerating fragmentation in listing distribution. Debate continues over whether these moves resemble competition or anti-competitive behavior. Pre-marketing ("coming soon") listings are a key battleground for platforms seeking inventory outside IDX feeds. MLSs face pressure as the industry questions whether they are cooperatives or listing platforms. Much of the conflict is centered on control of lead generation rather than access to listings. Homes.com is pursuing brokerage feeds to capture pre-marketing listings, while Zillow is incentivizing participation through its Preview product. Agents use pre-marketing to control pricing strategy, days on market, and demand signals. Ongoing debate between "your listing, your lead" vs. referral-based models. Larger platforms and brokerages with data/control advantages are positioned to benefit most. Links Rob's webinar - The Agency-Centered MLS: A Framework for Survival MLS Reset Registration Homes.com expands early access to pre-market listings Where brokerages stand on pre-MLS listings after a whirlwind week Zillow's 'simplified' listing standars make MLS optional Andy Woolley roast video of Greg at CMLS Connect with Rob and Greg Rob's Website Greg's Website Watch us on YouTube Our Sponsors: Cotality Notorious VIP The Giant Steps Job Board Production and Editing Services by Sunbound Studios

You can listen to Begun the pre-marketing wars have online on Radio and Podcast. Open the player on this page to stream the available audio.

Begun the pre-marketing wars have is an episode from Industry Relations with Rob Hahn and Greg Robertson by Greg Robertson.

This episode is 01:06:20 long.

This episode was published on Mar 25, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Industry Relations with Rob Hahn and Greg Robertson when more episodes are available from the podcast feed.