On a Mission to Bring Healthy Mattresses across India w/ SV Balasubramanyam, Founder & CEO (Durfi.com)

Today’s guest: SV Balasubramanyam, Founder & CEO (Durfi.com) Website: You will learn: 01:56Background - early career days in startups, supermarkets, and big companies. Instances which triggered to take the idea forward 08:47Importance of sleep and mattresses business in Indian context; market study & research. Serving across India’s geography via e-commerce 12:50Self evaluate as an entrepreneur before the start. ZERO-ONE principle to start business. 17:13Founding team - What & how was it managed in shaping up the Durfi business. Association with top brands in India. 19:10Standing out from the crowd with investment in Technology and R&D in the sleep business, focusing on Customer needs. GSM foam, anti-bacterial, hemp seed oil infusion, breathable comfort layer.. 25:46Marketing strategies adopted, and getting Customer adoption. 30K customers and more. 35:58You-tubers and social media plans for scaling the business 39:49COVID and other shaping challenges - initial days of identifying how to channelise. Raw materials cost impact and revenue 46:44Instances of business challenges & turning them into opportunities 51:00Rapid fire round Stay tuned! Be motivated! Thank you!! Social Media handles: Facebook: LinkedIn Twitter: Youtube: Instagram: Music credit: The Right Direction by Shane Ivers - m

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On a Mission to Bring Healthy Mattresses across India w/ SV Balasubramanyam, Founder & CEO (Durfi.com) is an episode from Indian Startup Stories by Ashok.

This episode is 01:02:58 long.

This episode was published on Jul 16, 2021.

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