E200 - Gen Z Will Make or Break Your Brand – Crack the New Media Playbook Nikhil Taneja

In this episode, we sit down with Nikhil Taneja, co-founder and CEO of Yuvaa, a leading youth media organization creating impactful and empathetic content for India's Gen Z. Nikhil shares the powerful story behind Yuvaa’s inception, shedding light on the loneliness epidemic affecting young people and how media can be a force for positive change.From producing some of India’s first web series to shaping authentic youth narratives, Nikhil opens up about the evolution of Indian media, the challenges of representing young voices, and how Yuvaa crafts "conscious content" that speaks directly to issues often overlooked by mainstream platforms.We delve into Nikhil’s bold perspectives on AI in media, the future of human interaction, and why empathetic leadership is non-negotiable in building impactful organizations. He also narrates deeply personal stories from his mental health journey and how it shaped his mission to address positive masculinity through his show Be a Man Yaar.This episode is a masterclass on leadership, storytelling, and creating media with heart. Whether you’re a founder, creator, or media enthusiast, you’ll walk away with valuable insights on purpose-driven work, reaching niche audiences, and leading with empathy.⏱️ Timestamps:0:00 - Introduction3:05 - Nikhil Taneja’s purpose behind his work11:20 - Why they started Yuvaa18:37 - The biggest issue with content in the media ecosystem25:32 - How youth are feeling lonely in the country27:45 - How media has evolved41:24 - The art of reaching a larger audience52:10 - Nikhil talks about AI58:12 - How AI helps create an efficient media company1:03:10 - How human interaction might evolve in the future1:19:30 - The Gen Z narrative1:30:45 - An appeal to the youth of the country1:43:50 - A story of a bisexual individual at Yuvaa1:49:00 - How to figure out the purpose of life1:58:00 - Nikhil talks about the behind-the-scenes of his show2:02:40 - Nikhil’s leadership learnings2:11:50 - Outro🔗 Support the Podcast:If you enjoyed the episode, please share it with friends,

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E200 - Gen Z Will Make or Break Your Brand – Crack the New Media Playbook Nikhil Taneja is an episode from Indian Silicon Valley by Jivraj Singh Sachar.

This episode is 02:12:20 long.

This episode was published on Dec 22, 2024.

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