When disaster strikes, what do successful founders do?

A few years ago, Ariela Safira’s Zeera was set to launch a brick-and-mortar mental health concept in New York. The opening month was set to be April 2020. As you might’ve guessed, things didn’t go as planned. Still, Ariela led her company through the hardships, a rebrand, and an acquisition. It’s something of a storybook ending for a founder. But how did Ariela cope with the challenges? And how did she take care of herself along the way? On this Founder Group Chat, Inc.’s Graham Winfrey continues his conversation with three founders. Fany Gerson, founder of Mexican ice cream and sweets brand La Newyorkina Sarah LaFleur, CEO of women’s clothing company M.M. LaFleur Ariela Safira, founder of recently acquired mental health startup Zeera Watch and listen to hear how they’ve successfully thrived and grown through adversity, plus how they look after their mental health along the way.

You can listen to When disaster strikes, what do successful founders do? online on Radio and Podcast. Open the player on this page to stream the available audio.

When disaster strikes, what do successful founders do? is an episode from Inc. Uncensored by Inc. Magazine / Panoply.

This episode is 27:26 long.

This episode was published on Nov 14, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Inc. Uncensored when more episodes are available from the podcast feed.