How To Get People To Care - Interview with Margo Aaron - EP 48

It’s really (really) hard to get people to do things in their own best interest, so how do you get people to care? This is a question Margo Aaron has been investigating and working to answer for years. A psychological researcher turned marketer, writer, speaker, and teacher, Margo has helped thousands of students learn to sell honestly, market ethically, and use words to inspire action. She’s the co-host of the popular YouTube show Hillary and Margo Yell at Websites (#HAMYAW), and her website That Seems Important was named one of the top 100 websites for solopreneurs. She’s also the teacher of The Copy Workshop, the newest offering from Akimbo that launches this fall. In this episode of In Trust , we sat down with Margo and explored how you turn information no one cares about into something people care about. If you’ve ever been in the role of trying to get someone to give a hoot about something, you’ll want to give this episode a listen. PS - There are two instances of adult language in this one, so head's up! Show Notes: Margo's website, That Seems Important

You can listen to How To Get People To Care - Interview with Margo Aaron - EP 48 online on Radio and Podcast. Open the player on this page to stream the available audio.

How To Get People To Care - Interview with Margo Aaron - EP 48 is an episode from In Trust by Spotlight Trust's Lisa Lambert and Rick Kitagawa.

This episode is 00:42:44 long.

This episode was published on Aug 3, 2021.

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