What Financial Coaching Actually Looks Like

In this conversation, I discuss my journey from being a qualified financial advisor in debt to understanding the deeper emotional patterns behind financial behaviors. I introduce the Money Narratives Clearing Framework, emphasising the importance of awareness, recognising benefits and costs, and exploring secondary gains in financial decision-making. The discussion highlights how shame and acceptance play crucial roles in transforming financial patterns and the impact of loss aversion on choices. I encourage approaching financial coaching with compassion and understanding, aiming for lasting change rather than quick fixes. Chapters 00:00 Understanding Financial Patterns and Personal Debt 02:46 The Money Narratives Clearing Framework 05:22 The Importance of Awareness in Financial Coaching 08:29 Recognizing Benefits and Costs of Financial Patterns 10:58 Exploring Secondary Gains in Financial Behavior 13:34 The Role of Shame and Acceptance in Financial Change 16:17 Identifying Hidden Trade-offs in Financial Decisions 18:47 The Impact of Loss Aversion on Financial Choices21:16 Transforming Patterns Through Compassion and Understanding Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Watch episode: Should You Become a Financial Coach Watch episode: Why Clients Self-Sabotage With Money

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What Financial Coaching Actually Looks Like is an episode from In Her Financial Shoes Podcast by Catherine Morgan.

This episode is 28:02 long.

This episode was published on Mar 9, 2026.

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